Why your marketing can never take a holiday
“Nobody buys during the summer months”– “Buyers just want to concentrate on their upcoming holiday”. Phrases I hear a lot on the network trail or read on social media.
Is this the buyer’s excuse or yours?
Create an all year round sales strategy for your business
A prospect or buyer normally takes 2 weeks holiday during the peak period. If they need a product or service for operational reasons they will not delay a purchase until September. Think about your own business – you buy because you need it – buying decisions are not usually based on time of the year, it is based on need.
Keep all your marketing activities going over the summer. Make contact with the prospect and find out if and when they will buy. This should already be part of your sales strategy throughout the year. You need a sales pipeline to know exactly when to renew contact with prospects – no matter what time of year.